Paddy Tan
3 min readFeb 16, 2025

Scaling By Breaking Up

What is the purpose of spinning off Project Asia Data from BlackStorm?

Over the past few years, as BlackStorm scales up our clients business post-COVID in Southeast Asia, we encountered the classic case of "scratching our own itch."

In various markets, we noticed that the quality of outputs varied for different reasons. To ensure consistency across our deliverables, we recognized that AI could be the tool to bridge this gap.

More than a year ago, I began experimenting with the integration of AI into our business processes. The goal was to streamline our output and ensure that employees had access to the right tools and best practices, working cohesively as one.

In one of the messages that I sent out to the team was 'Go play with AI tools like ChatGPT, sign up if you like. We will be using them to enhance our jobs.'

Very quickly, the adoption and adaption of these tools, went from business use to our own home too. My kids themselves been on CiCi, Copilot and even META to generate images and getting answers to their homeworks.

With unwavering confidence, we have successfully rolled out these innovations not just internally, but also to our sibling companies.

By balancing AI strategies with advisory insights, we empower decision-makers and business owners alike.

Today, I am proud to announce that we are ready to spin off a separate entity. This new venture, Project Asia Data AI Consultancy Firm will focus on helping larger companies achieve the same efficiency and consistency we have tested and implemented for a select pool of clients. And we will do this while keeping operational and capital expenses manageable.

Adopting and adapting technologies doesn't have to drive up costs—our journey proves just that.

https://www.linkedin.com/company/projectasiadata/

1. AI-Driven Focus

Unlike conventional consulting services, this agency is built around the promise of leveraging AI. This means every strategy, recommendation, and implementation is backed by data and AI-driven insights, ensuring precision and maximizing efficiency.

2. Holistic Integration
The services don't just stop at advice. We offer end-to-end solutions—strategizing, executing, and optimizing AI tools to address specific business needs across people, products, and processes.

3. Rapid Scalability
AI can significantly accelerate scaling processes. Traditional consultants might rely on manual methods, but with AI, we are offering solutions that can quickly expand a company's capabilities without proportionally increasing costs or time investments.

4. Talent Upskilling
Part of our uniqueness lies in not just aiding the business but also empowering its workforce. By implementing AI-powered training programs, we're ensuring that teams are not only adapting but thriving in a tech-forward environment.

5. Continuous Improvement
AI systems are designed to learn and evolve. Our consulting services commit to ongoing refinement based on real-time performance data, which means the strategies you develop will keep improving over time, unlike static traditional methods.

6. Cost-Effective Solutions
By incorporating AI, we offer more cost-effective solutions, reducing the need for extensive human labor to achieve the same results. It's about doing more with less and cutting down on inefficiencies.

7. Customized AI Solutions
While traditional consultants might offer a one-size-fits-all strategy, our AI solutions are highly customizable, tailored to meet the unique needs of each client, ensuring more relevant and effective outcomes.

8. Demonstrable ROI
Given the measurable nature of AI, we'll be able to demonstrate return on investment more clearly than many traditional consultants. Companies will see tangible benefits, such as reduced operational costs or increased productivity.

Our consulting firm is poised to attract clients who are keen to adopt cutting-edge technologies to gain a competitive edge, making the services feel modern, adaptive, and forward-thinking.

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Paddy Tan
Paddy Tan

Written by Paddy Tan

I help Startups grow and scale in Southeast Asia. Within 100 days. Growth Strategist | Investor in Startups and SMEs | Scale Startups & Train Founders.

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