Online
Services going online should not be considered as new anymore. Internet is evolving and traditional services to customers should also catch up too.
If you’re running a Startup and selling digital goods or products, it should always be Online first, Offline second — Most prefer to submit the application forms, photos, even money digitally. Force your business to make it as easy as possible for your customers to use them. Don’t punish them for using your service.
While it’s not necessarily true that going online first is always the best option for a startup compared to starting offline. The ideal approach depends on several factors specific to your business model, target audience, and available resources:
Pros of starting Online:
Wider reach — You can reach a global audience right from the start, not limited by your physical location. At the same time, easier to test out other markets by going directly to the potential clients to get feedback of their purchases too.
Lower startup costs — You may avoid initial expenses associated with physical space, inventory, and staff for a brick-and-mortar store. Potential partners may know you from the sales and marketing and about to reach out to you via your website to explore new business relationships.
Faster scalability — You can easily scale your business online with minimal additional investment. Can open another 'store' just as quickly as flipping a switch overnight when you have everything in placed.
Data-driven insights — Online platforms offer valuable data on customer behavior, preferences, and marketing effectiveness. With physical stores, it may take a longer time to collect these data and it may blindside you of any other potential from other markets too
24/7 accessibility — Customers can access your products or services anytime, anywhere.
It's also worth noting that many successful businesses combine online and offline strategies, creating an "omnichannel" experience for their customers. By understanding your unique needs and conducting thorough research, you can make an informed decision about the best approach for launching your startup.
