Do you remember her?
She took the market by storm with her tactics of what gives you joy and with many throwing out stuff that doesn’t give them joy.
Declutter is the keyword.
And almost immediately after she gotten popular, there were a variety of products designed to help us to organize our home and life, all inspired by her KonMari Method.
Collapsible bamboo & cotton storage baskets, stackable desktop organizers. Glass spice jars with lids, job-sparking decor items and several books titles also. Followed by collaborations with The Container Store.
Do you still remember all these now? You can drop by http://www.konmari.com to see more of these products under the brand.
Why is it important to capitalize on the fame when you are famous like what she is doing and like many other celebrities before her?
- Brand Growth — Fame can significantly enhance a brand’s visibility and recognition. When a person becomes famous, their name and image can attract attention, leading to increased interest in their products or services. This visibility can be leveraged to build a loyal customer base and enhance market penetration. Moreover, without knowing exactly when the next big brand or name will replace you, others will rush into capitalizing on it as much as possible.
- Monetization Opportunities — Fame often opens doors to various monetization avenues, such as sponsorships, partnerships, and media engagements. Successful individuals can transform their fame into financial success by aligning with brands that resonate with their audience.
- Influence and Impact — With fame comes the ability to influence public opinion and raise awareness about important issues. Famous individuals can use their platform to advocate for causes they care about, potentially leading to significant societal changes. Keywords like substantiality, green technologies, environmental, recycle are commonly used by many to ride on the waves.
- Sustaining Relevance — In the fast-paced digital age, maintaining fame can be challenging. Continuous engagement with audiences through social media and other platforms is essential to keep the momentum going. Those who effectively capitalize on their fame can ensure they remain relevant and influential over time. For example, what Marie Kondo is doing is to speak the same language as many homemakers’ frustrations in keeping their households clean and proper. This savior helps them to keep things in place and at the same time relieves them from the headache of doing repetitive tasks that are not appreciated by the family members.
When you are running a business, you can try to achieve this by doing 3 things:
- Create opportunities for yourself to be known offering something different, unique to the markets. Focus on your People, Product and Process (Refer to: https://blackstormco.asia/)
- Have everyone talk about your offers and introduce new opportunities to partner and collaborate together (Tap onto your contacts, help and support them so that they can do the same when you need the same)
- Capitalizing on that fame to create a longevity of the business from mid to long term, so that the next wave will come again (Rope in experts to help you to scale)
Getting from zero to one is the most difficult, thus it is important that every product or service that you rolled out should be highly valued by your clients so that you put yourself closer to success.
