Features & Functions
As an unknown Startup, you may not get many chances to present to potential clients or partners especially if you just started.
The first few minutes are always important to capture the attention of the audience, be it a presentation, pitching verbally, or via video or TikTok...it is important to know what will grab the interest of these folks
For example, in almost all smartphone advertisements, brands like Samsung, Oppo, and Xiaomi often highlight features like camera capabilities and storage because these are key factors that consumers consider when purchasing a smartphone.
Reasons behind it:
A good camera allows users to capture high-quality photos and videos, while ample storage ensures they can keep all their files and apps without running out of space.
- Battery Life
Long-lasting battery life is a major selling point, as it ensures that users can rely on their phone throughout the day without needing to recharge.
- Fast Charging
The ability to quickly charge the phone is highly valued, especially for users who are always on the go.
- Display Quality
High-resolution displays with vibrant colors make for a better viewing experience, which is important for watching videos and gaming.
- Processor Speed
A fast processor means smoother performance, quicker app loading, and a better overall user experience.
- Water Resistance
This feature provides peace of mind, protecting the phone from accidental spills or rain
- Security Features
Fingerprint sensors and facial recognition offer convenient and secure ways to unlock the phone.
- 5G Connectivity
As the latest network technology, 5G offers faster download and upload speeds, which is becoming a key feature advertised by brands. (Years later, we be on 6, 7, 8Gs)
These features are often highlighted because they directly impact the user experience and can be easily demonstrated in marketing materials to attract potential buyers.
So like those phone brands that aim to showcase the advantages of their products by focusing on these aspects that resonate with consumers' daily needs and desires, you may like to consider the same for your product selling to corp or consumers too.
Capture their attention within the first few minutes or 60 seconds if you can. Tell them how it can improve their existing way of work and at a much lower cost efficiency with lesser risk.
Keep practicing to make yourself confident of what are you pitching and over time with a clearer picture of what your outstanding business’ Features & Functions are, clients will flow in.
