Paddy Tan
3 min readJul 21, 2024

Failure

Understanding why business fails is crucial for any entrepreneur

A. Market Misalignment
Failing to understand or gauge the market can lead to misaligned products or services.

Solution: Rigorously define the problem you want to solve and validate concepts with real customers. Go onto the ground and talk to them! Not just sending an email or a text to get validations.

B. Changing Market Conditions
Markets evolve, and startups must adapt.

Solution: Stay agile, monitor trends, and be ready to pivot when necessary. Again go onto the ground to listen to what the markets need, what your existing and potential clients need. Pay for experts to give you their views so that it shortens the time needed to react!

C. Bad Market Timing
Launching too early or too late can impact success.

Solution: Research market timing and customer needs before rushing to launch. Is this the market to launch to? Are there other industries that may need this product or solution than the one you are familiar with?

D. Cash Flow Issues
Running out of cash is a common pitfall.

Solution: Manage finances carefully, secure funding, and plan for contingencies. Look into how the management is spending the money, how excess expenses are made monthly. Plug all these leakages and wastage to start.

E. Flawed Business Plan
A weak or unrealistic business plan can lead to failure.

Solution: Create a robust plan, test assumptions, and iterate and bounce it off with experienced people, advisors, and consultants. Do not attempt to do things that you are not familiar with in the hope that it will turn out well. Get advice and be less stubborn about things that you do not know.

F. Poor Recruitment Practices
Hiring the wrong team members can hinder progress.

Solution: Invest time in recruiting and building a strong team. Fire the wrong ones and pay higher for the right ones. You need a pool of talents to bring the business to the next level. You are not a caregiver to handhold every employee that are not capable of delivering. Fire them.

G. Weak Foundational Partnerships
Partnerships matter. Weak support from investors, factory partners, or inflexible employees can doom a startup.

Solution: Choose partners wisely and maintain strong relationships. Be sincere and talk to them face to face. Find out how you can support and help them before asking for the same. Be proactive in building the relationship to give it a meaningful outcome.

H. Failure to Learn from Mistakes
Not adapting or learning from setbacks can be fatal.

Solution: Embrace a growth mindset, learn from failures, and make necessary adjustments. Not everyone who started the business should continue to run the business. Not everyone has the same energy, capacities, and capabilities to do the same. Running a business takes more than a founder but a team of managers who know what they are doing and expect out from them.

Hire experts: https://startupstorm.asia/experts

Paddy Tan
Paddy Tan

Written by Paddy Tan

I help Startups grow and scale in Southeast Asia. Within 100 days. Growth Strategist | Investor in Startups and SMEs | Scale Startups & Train Founders.

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