Paddy Tan
2 min readApr 29, 2024

Investing In Startups

Investing in startups can be a thrilling venture, but it’s not without its pitfalls. There are a few crucial aspects that companies often overlook and that usually will cost them a lot of money, negative impact on their reputation and likely be the laughing stock of the industry too.

To many owners, they tend to leave it to their investment team to source for deals but what many don’t tell them is that if this team is hastily set up, it may not have the right talents in there.

Without much experience, it will just be collect portfolios, study, research, and then send it up for approval but investing in Startups goes beyond that.

Firstly, the due diligence process is sometimes not as thorough as it should be.

Companies may get swept up in the excitement of a new venture and fail to fully investigate the startup’s financials, market position, and competitive landscape. This can lead to unpleasant surprises down the line.

Secondly, companies often underestimate the importance of a startup’s team dynamics. The success of a startup is heavily reliant on the abilities and cohesion of its team. If there are any red flags, such as high turnover rates or internal conflicts, it could spell trouble for the future of the startup.

Lastly, companies sometimes neglect to consider the scalability of the startup’s business model. A great idea isn’t enough on its own — the startup needs to have a clear and feasible plan for growth. Without this, the company may struggle to deliver a return on investment.

So, before taking the plunge and investing in a startup, companies should ensure they’ve done their homework, evaluated the team, and considered the scalability of the business model. These steps can help mitigate risk and increase the chances of a successful investment.

Look for BlackStorm Group if you need some advice.

Paddy Tan
Paddy Tan

Written by Paddy Tan

I help Startups grow and scale in Southeast Asia. Within 100 days. Growth Strategist | Investor in Startups and SMEs | Scale Startups & Train Founders.

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