Paddy Tan
2 min readJul 21, 2024

Accretion

When starting a new business, accretion plays a crucial role in shaping your success. Because over time, you get to see more things as it appear and able to put yourself to understand more of what is going on, rather than rushing into it with insufficient experience and knowledge.

Accretion encourages you to carefully consider the need your business fills. Whether it’s solving a problem, streamlining a process, or providing a service, understanding this need is fundamental.

By accumulating insights and understanding your market, you can tailor your product or service to meet specific demands. Also, it allows you to make fewer mistakes that can help you to make a U-Turn or pivot further.

Accretion prompts you to think about what sets your business apart. What unique value can you offer? Distinguish yourself from competitors by identifying your distinctive selling points. Whether it’s innovative features, exceptional customer service, or a fresh approach, this differentiation is essential for success.

Get into networking sessions and observe how others communicate and carry themselves. Introduce yourself to learn from them can be one way to absorb quickly the different types of management styles and executions.

Starting your own business allows you to shape your work environment. You decide where and how you work, choose your coworkers, and select customers and suppliers. Accretion encourages you to explore these options, ensuring that your business aligns with your personal preferences and lifestyle.

Entrepreneurship empowers you to introduce a new product or solution. Accretion reminds you that you’re in control — of production, marketing, and aesthetics. By accumulating knowledge and making informed decisions, you can bring your vision to life and create something truly unique.

Accretion helps you build a solid foundation, stand out, and maintain autonomy as you embark on your entrepreneurial journey. Set that as the foundation as you build your business up.

Paddy Tan
Paddy Tan

Written by Paddy Tan

I help Startups grow and scale in Southeast Asia. Within 100 days. Growth Strategist | Investor in Startups and SMEs | Scale Startups & Train Founders.

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